su_authorAs a result of their ongoing long form strategy, CJ Pony Parts has seen tremendous growth in traffic over time.
2. AZ Family Dental
If your clients and customers share common concerns, longform content can be a great way to address them. AZ Family Dental has many examples of this on their site.
This article about bruxism, for example, covers a common dental issue at length, as well as how to deal with it.
Since starting this long form strategy, their overall traffic has steadily improved.
This not only shows the power of constant longform, but also demonstrates how traffic levels improve as content ages. Although you may experience an initial spike with the addition of a new page, the real results are the product of consistency.
3. Black Stratus
Black Stratus provides security information and event management products, and their blog covers a variety of topics related to security.
One of their most successful posts is a longform piece about best practices for maintaining data security in business environments.
The post has earned thousands of views and new visitors since its publication in June 2014, and, when combined with their four other longform pieces, it dramatically increased the traffic to the Black Stratus blog.